Privacy policy

Privacy Policy

This Privacy Policy explains how Aurello London (“we”, “us” and “our”) collects, uses, stores and protects your personal information when you visit our website, place an order, contact us or interact with our services.

By using our website, you agree to the collection and use of your information as described in this Privacy Policy.

Information We Collect

When you visit our website or place an order, we may collect the following information:

  • Your name

  • Billing and shipping address

  • Email address

  • Phone number

  • Order details

  • Payment and billing information

  • IP address

  • Device and browser information

  • Website usage and cookie data

  • Any information you provide when contacting customer support

We do not store your full payment card details. Payments are processed securely by third-party payment providers.

How We Use Your Information

We use your personal information to:

  • Process and deliver your orders

  • Confirm payments and prevent fraud

  • Send order confirmations, shipping updates and customer service messages

  • Respond to your questions or requests

  • Improve our website, products and customer experience

  • Send marketing emails, only where you have opted in

  • Comply with legal, tax and accounting obligations

Legal Basis for Processing

We process your personal information where it is necessary to fulfil an order, comply with legal obligations, protect our business from fraud, improve our services, or where you have given consent, such as for marketing communications.

You can withdraw your consent to marketing emails at any time by using the unsubscribe link in our emails or by contacting us.

Sharing Your Information

We may share your personal information with trusted third parties where necessary to operate our business, including:

  • Payment processors

  • Shipping and delivery providers

  • Website hosting and e-commerce platforms

  • Analytics and marketing tools

  • Professional advisers, where required

  • Legal or regulatory authorities, where required by law

We only share information that is necessary for these services to be provided.

Shopify

Our store is hosted on Shopify, which provides us with the e-commerce platform that allows us to sell our products and services to you. Your information may be processed through Shopify’s systems when you visit our store or place an order.

Cookies

Our website uses cookies and similar technologies to improve your browsing experience, remember your preferences, analyse website traffic and support marketing activities.

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect how our website functions.

Marketing Communications

If you choose to subscribe to our marketing emails, we may send you updates about new products, offers and brand news.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or by contacting us directly.

Data Retention

We keep your personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, including order processing, customer support, legal, tax and accounting requirements.

When your information is no longer needed, we will securely delete or anonymise it.

Data Security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, alteration or disclosure.

However, no method of online transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

Your Rights

Depending on your location and applicable law, you may have the right to:

  • Access the personal information we hold about you

  • Request correction of inaccurate or incomplete data

  • Request deletion of your personal data

  • Object to certain types of processing

  • Request restriction of processing

  • Request a copy of your personal data

  • Withdraw consent for marketing communications

To exercise any of these rights, please contact us using the details below.

International Transfers

Some of our service providers may process your information outside the United Kingdom. Where this happens, we take appropriate steps to ensure your personal information remains protected in accordance with applicable data protection laws.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website or legal requirements.

Any updates will be posted on this page with a revised “Last updated” date.

Contact Us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact us at:

Aurello London
Email: info@aurellolondon.com